Innovative protocols with innovative delivery.

SEDA

SEDA is an innovative protocol for data transfer. As a part of SEDA's token upgrade and mainnet launch preparations, we created a series of campaign videos.

Client

SEDA

Deliverables

Campaign Video

Creative Direction

Team

Kristina Grits

Angelina Schiper

Year

2024

Overview

Following visual style discussions with the SEDA team, we decided to bring in 3D artists to create abstract environments for a batch of videos and recreate several brand elements. In addition to visual quality, we focused heavily on original sound design to enhance the overall effect.

The mainnet launch video was completed within the deadline of less than a week, including full 3D video production, sound design, and several revisions on both parts.

Process

An explainer video highlighting key details about SEDA was seen by 13M+ people on X with SEDA's marketing team collaborating on promoting the campaign. Detailed storyboards helped us check each scene during the illustration phase and ensure the final video is clear and effective.

Write Up

Working with The/Thirty7 was such a positive experience. The team was incredibly flexible and receptive to our requests. Working with their team was the perfect balance of taking on our briefs but providing their expert input and recommendations resulting in the best version of the animations that we requested. Not only did they deliver on product but were very professional from day one.

Matthew Peters

Marketing Director

Next Work

Irys